文章基本信息

标题：THE INFLUENCE OF TECHNOLOGY READINESS ON BEHAVIORAL INTENTION (CASE STUDY OF ONLINE TRANSPORTATION IN INDONESIA AND THAILAND)
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作者：Ribka Cynthia Munthe ; Jono M Munandar ; Muhammad Syamsun 等
期刊名称：Jurnal Aplikasi Bisnis dan Manajemen
印刷版ISSN：2528-5149
电子版ISSN：2460-7819
出版年度：2020
卷号：6
期号：1
页码：207-207
DOI：10.17358/jabm.6.1.207
出版社：Bogor Agricultural University
摘要：One of the popular technology-based services is online transportation. The company provides transportation services that can be accessed through an application on a smartphone. Therefore, the technology readiness of consumers needs to estimate the perception and behavior of the consumer. This research compared online transportation in Indonesia and Thailand by identifying the characteristics and technology readiness of online transportation consumers and the influence of technology readiness towards behavioral intention. This research was conducted in Indonesia and Thailand by a survey on 500 university students who were the online transportation consumers. The study used descriptive analysis and Partial Least Squares (PLS) analysis. Data processing used Mirosoft Excel 2010 software and SMART PLS. The results showed that consumer’s perception in Indonesia and Thailand was no different. In hypothesis test found that two accepted hypotheses, H1: optimism affected behavioral intention, and H5: favorableness affected behavioral intention.
关键词：behavioral intention; favorableness; online transportation; SEM PLS; technolgy readiness