文章基本信息

标题：STRATEGI PENINGKATAN DAYA SAING PRODUK MADU (STUDI KASUS: PT MADU PRAMUKA):
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作者：Sandy Ardiananda Pratama ; Anas Miftah Fauzi ; Sukardi 等
期刊名称：Jurnal Aplikasi Bisnis dan Manajemen
印刷版ISSN：2528-5149
电子版ISSN：2460-7819
出版年度：2020
卷号：6
期号：1
页码：179-179
DOI：10.17358/jabm.6.1.179
出版社：Bogor Agricultural University
摘要：Honey is a non-timber forest product commodity that has the potential to be developed by PT Madu Pramuka. The honey business requires high competitiveness so that the company can be sustainable. The study’s purpose was to examine the current conditions and factors that affecting competitiveness in PT Madu Pramuka in order to formulate a competitiveness strategy. This study used Porter’s Diamond and Analytical Hierarchy Process (AHP). The Porter’s Diamond analysis results showed PT Madu Pramuka competitors were Madu Mutiara Ibu, Madu Nusantara, Madurasa and Madu TJ. The PT Madu Pramuka disadvantage was the final products’ water content has the same level as the harvested honey. The AHP results showed that the competitiveness of PT Madu Pramuka's honey products was determined by quality, cost and delivery factors. In order to improve the quality, the best alternative strategy was to reduce water level content using a dehumidifier. The government, as the most important actor, played a role in facilitating infrastructure in product quality tests. The recommended managerial implication was to improve the quality of PT Madu Pramuka products.
关键词：AHP; berlian porter; daya saing; industri madu; PT Madu Pramuka