文章基本信息

标题：City Marketing: Dimensões importantes para uma Cidade de Bem viver
本地全文：下载
作者：Simone Beatriz Nunes Ceretta ; Lurdes Marlene Seide Froemming
期刊名称：Revista Produção e Desenvolvimento
电子版ISSN：2446-9580
出版年度：2015
卷号：1
期号：3
页码：67-79
DOI：10.32358/rpd.2015.v1.107
出版社：Centro Federal de Educação Tecnológica Celso Suckow da Fonseca
摘要：This article aims to present the results of exploratory research focused on identifying factors that people prioritize when choosing a city of good living. Cities are given in the beginning of the flowering of civilization, with the first urban settlements. Being city carry a status although urban acquires different meanings attached to the imagination of its inhabitants. The city is a space created by man that gives you a number of benefits in many ways: economic, social and feelings of urban living. Thus, governs the movement of cities of the good life. In this context that leads this research, using as a means of data collection in the survey method. The results identify attributes valued by segments of society identified in different forms of roles, namely: residents, students, workers, investors and visitors. The papers sometimes the unitary dimension in other multipurpose point so interesting ambitions of citizens to define their priorities.
关键词：Bem viver; Atributos; Cidades.