文章基本信息

标题：Efeitos da entrada da IKEA num cluster de produção de móveis
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作者：Vasco Eiriz ; Diana Carvalho
期刊名称：Revista Produção e Desenvolvimento
电子版ISSN：2446-9580
出版年度：2016
卷号：2
期号：1
页码：90-102
DOI：10.32358/rpd.2016.v2.127
出版社：Centro Federal de Educação Tecnológica Celso Suckow da Fonseca
摘要：The entry of a multinational into a cluster, a geographic agglomeration in a given place or region of predominantly small and medium enterprises specialized in a given industry or related industries, impacts the incumbent in the cluster. Aiming to identify the main effects of a multinational entry on the firms’ strategy in a cluster, it was analyzed the entry of IKEA, a Swedish multinational, into the cluster of furniture production in Paços de Ferreira and Paredes, in Portugal. In this study, the data collection technique to access primary data was a survey. The sample has small enterprises, which is similar to the structure of firms in the studied cluster. Results show that more than half the sample thinks that the entry of the multinational had not affected them. However, the firms that acknowledge a significant impact, assess that impact as negative. The competitiveness factors that have improved more significantly after IKEA’s entry were new product development and exporting strategies. The main responses of incumbent firms to the multinational entry were internationalization and the development of generic strategies of differentiation and focus based on differentiation.
关键词：multinacional;cluster;móveis;estratégia;vantagem competitiva.