文章基本信息

标题：Mejora de la productividad en negocios turísticos: estudio de caso en Salinas, Ecuador
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作者：Celia Morales Palma
期刊名称：Revista Internacional de Investigación y Docencia
电子版ISSN：2445-1711
出版年度：2016
卷号：1
期号：1
页码：33-41
DOI：10.19239/riidv1n1p33
出版社：CEMP
摘要：Ecuador is a country with a great touristic potential, although many opportunities are still underutilized. The country presents four very different geographical regions: Coast, Andes, Amazon, and Galapagos. Domestic tourism in the Coast region is very seasonal, concentrated in the winter holiday season. Average occupancy for the rest of the year is very low. This paper analyses the case of a small hotel in Salinas, and the strategies to maximize occupancy all year long. This would optimize the utilization of resources (investment) and it would improve local employment rates, in addition to satisficing the demand of quality accommodation for foreign visitors.
关键词：productividad; negocios turísticos; Ecuador