文章基本信息

标题：Business Model Creativity::
本地全文：下载
作者：Kristian Brøndum ; Christian Byrge ; Søren Hansen 等
期刊名称：Journal of Business Models
电子版ISSN：2246-2465
出版年度：2018
卷号：6
期号：2
页码：10-14
DOI：10.5278/ojs.jbm.v6i2.2454
出版社：Aalborg University Press
摘要：This paper presents a model for feasibility testing of novel ideas for business model innovators. It suggests a five-step systematic involvement of non-domain-related knowledge intended to deliver more unique ideas that are feasible in the decision-making phase of business model innovation.
关键词：Business Model Innovation; Creativity; Horizontal Knowledge