文章基本信息

标题：Booster Cards: A Practical Tool for Unlocking Business Model Innovation
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作者：Peter Thomsen ; Jesper C. Sort ; Kristian Brøndum Kristiansen 等
期刊名称：Journal of Business Models
电子版ISSN：2246-2465
出版年度：2019
卷号：7
期号：3
页码：131-142
DOI：10.5278/ojs.jbm.v7i3.2585
出版社：Aalborg University Press
摘要：Business model innovation, whether it being BM design or reconfiguration, is a difficult task both to enact and to teach/apply. In this paper we describe the use of booster cards to enhance the process and how the booster cards help both students and practitioners better grasp the innovation process.
关键词：Business models; business model innovation; teaching