文章基本信息

标题：Online courses on business model innovation for practitioners in SMEs
本地全文：下载
作者：Mark de Reuver ; Timber Haaker ; Martijn Cligge 等
期刊名称：Journal of Business Models
电子版ISSN：2246-2465
出版年度：2019
卷号：7
期号：3
页码：12-23
DOI：10.5278/ojs.jbm.v7i3.2569
出版社：Aalborg University Press
摘要：We develop and evaluate five online courses (MOOCs) on business model innovation, tailored to small and medium sized enterprises (SMEs). Six design principles are found for such courses: regarding type and form of learning contents; time investments from participants; practical examples and tools; integration with daily practice; and participative learning.
关键词：Business model innovation; Online learning; Massive Open Online Courseware