文章基本信息

标题：The New Media Business Model: When Customer Controls the Data
本地全文：下载
作者：Olga Novikova
期刊名称：Journal of Business Models
电子版ISSN：2246-2465
出版年度：2019
卷号：7
期号：4
页码：34-38
DOI：10.5278/ojs.jbm.v7i4.3094
出版社：Aalborg University Press
摘要：The EU General Data Protection Regulation (GDPR) is the first step in the process of transferring data ownership back to the customers. This regulation brings major changes for any organization working with consumers and their data, or processing data about individuals in the context of selling goods or services to the citizens. This paper considers the case of a media company offering online content and discusses what implications data ownership by the customers have for the media company’s business model.
关键词：Media; business model; data ownership