文章基本信息

标题：STRATEGIC BEHAVIOR MEASUREMENT IN MICRO AND SMALL BUSINESSES: AN ANALYSIS SUPPORTED BY THE MILES & SNOW TYPOLOGY (1978)
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作者：Ivano Ribeiro ; Renato Fabiano Cintra ; Antonio Oliveira de Carvalho 等
期刊名称：Revista Adm.Made
印刷版ISSN：1518-9929
电子版ISSN：2237-5139
出版年度：2019
卷号：23
期号：1
页码：105-125
DOI：10.21714/2237-51392019v23n1p105125
出版社：MADE - Mestrado em Administração e Desenvolvimento Empresarial
摘要：The purpose of this article was to analyze the strategic behavior of micro and small-sized enterprises in accordancewith the typology proposed by Miles and Snow (1978). The research used a quantitative approach througha survey. The analyzed data originates from 368 questionnaires applied in service-providers located in the cityof Concórdia, Santa Catarina - Brazil. As a result, it was verified that the service-providers tend to use strategicbehavior based on analytical placement. This suggests that the enterprises seek to maintain themselves in astable market, but also seek for new products and markets. It was also observed that family enterprises andnon-family enterprises have very similar strategic behaviors, indicating that the means of ownership does notcondition strategic behavior, or at least does not differentiate them in a totally opposite polarization in theirstrategic behaviors. As a main contribution, this study demonstrates that the taken by the researched enterprisescan be the result of dynamics of the environment and of the strategic mindset of its managers.
关键词：Strategic behaviors;Strategic decision taking;Micro and small;sized service providers;Miles and Snow Typology