文章基本信息

标题：Cultivation Theory
本地全文：下载
作者：Asep Saefudin ; Antar Venus
期刊名称：MediaTor
印刷版ISSN：1411-5883
出版年度：2007
卷号：8
期号：1
页码：83-90
DOI：10.29313/mediator.v8i1.1243
出版社：Universitas Islam Bandung
摘要：The idea of Cultivation Theory was first addressed by George Gerbner with his colleagues of Annenberg School of Communication, Pennsylvania (1969). Based on previous research about cultural indicators conducted by the same researcher, cultivation analysis focused on mass media impact on everyday life. Another important findings from cultivation analysis was the categorization of television audience to two different classes: heavy viewers and light viewers. Among those two, heavy viewer became the main concern of communication scholars. It was believed that heavy viewing of television behavior permanently would lead to deep and exaggerated belief toward symbolic realities as presented on the screen.
关键词：teori kultivasi; realist simbolik; kekerasan; heavy viewer