文章基本信息

标题：Transformasi Transportasi Tradisional (Offline) ke Transportasi Online Sebagai Solusi Bagi Pengguna di Kota Pontianak
本地全文：下载
作者：Bustami Bustami ; Rio Laksamana
期刊名称：Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
印刷版ISSN：2087-9954
电子版ISSN：2550-0066
出版年度：2019
卷号：8
期号：3
页码：194-203
DOI：10.26418/jebik.v8i3.29404
出版社：Fakultas Ekonomi dan Bisnis, Universitas Tanjungpura
摘要：This study aims to analyze the transforming offline transportation to Online Transportation, seen from the perception of users in the city of Pontianak. This study describes the perceptions of users of transportation services in the city of Pontianak with the Participatory Action Research (PAR) approach. This research concludes that online transportation is the right solution for the community (users) in the city of Pontianak. The community as a user is of the opinion that online transportation which is present in the midst of the bustle of the community with all its advantages (advantages), is the right solution to replace the use of traditional / offline modes of transportation which are felt to be diminished. The advantages of online transportation such as lower prices, easy to use, flexible, time efficient, various services, fast response and good service. In other words, the existence of online transportation has an important role in meeting the daily needs of users of transportation services for the people in Pontianak.
关键词：transformation; offline transportation; online transportation; user needs