文章基本信息

标题：ANALISIS PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN MEMILIH PROGRAM STUDI (Studi pada Jurusan Akuntansi dan Jurusan Administrasi Bisnis di Politeknik Negeri Banjarmasin)
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作者：Agus Irawan ; Ikhwan Faisal
期刊名称：JWM: Jurnal Wawasan Manajemen
印刷版ISSN：2337-5191
电子版ISSN：2527-6034
出版年度：2014
卷号：2
期号：2
页码：155-170
DOI：10.20527/jwm.v2i2.25
出版社：Universitas Lambung Mangkurat
摘要：The decision to continue their study to university level is an ideal choice for senior high or vocational school graduates. University is an educational institution that is expected to create human resources who have added values and who are able to make scientiﬁ c works and innovations in technology. The objective of this research is to analyze simultaneous, partial, and dominant inﬂ uence of Marketing Mix for Service which consists of product, price, promotion, place, people, process, and physical evidence (7Ps) toward the decision to choose study major at the State Polytechnic of Banjarmasin (Accounting Program and Business Administration Program). This study is aimed to test different decisions in choosing one of the four majors offered. The population in this study is all 854 students of Accounting and Business Administration Programs of the State Polytechnic of Banjarmasin. The sampling technique used in this study is Proportionate Stratiﬁ ed Random Sampling with total 100 samples taken. The hypothesis of the study is tested by using multiple linear regression analysis and one way analysis of variance (one way anova). uence, Marketing Mix for Service consisting of product, price, promotion, place, people, process, and physical evidence has a signiﬁ cant inﬂ uence toward the decision to choose major of study. The second ﬁ nding is that in terms of partial inﬂ uence, only variables of product, price, promotion, and place that have signiﬁ cant inﬂ uence while other variables (people, process, and physical evidence) do not have signiﬁ cant inﬂ uence toward the decision to choose major of study. The third ﬁ nding is that variable of price has the most dominant inﬂ uence toward the decision. The last ﬁ nding of the research is there is no signiﬁ cant average variance on choosing one of the majors of Accounting, ALKS, Business Administration, and Information Management Programs of the State Polytechnic of Banjarmasin.
其他摘要：The decision to continue their study to university level is an ideal choice for senior high or vocational school graduates. University is an educational institution that is expected to create human resources who have added values and who are able to make scientiﬁ c works and innovations in technology. The objective of this research is to analyze simultaneous, partial, and dominant inﬂ uence of Marketing Mix for Service which consists of product, price, promotion, place, people, process, and physical evidence (7Ps) toward the decision to choose study major at the State Polytechnic of Banjarmasin (Accounting Program and Business Administration Program). This study is aimed to test different decisions in choosing one of the four majors offered. The population in this study is all 854 students of Accounting and Business Administration Programs of the State Polytechnic of Banjarmasin. The sampling technique used in this study is Proportionate Stratiﬁ ed Random Sampling with total 100 samples taken. The hypothesis of the study is tested by using multiple linear regression analysis and one way analysis of variance (one way anova). uence, Marketing Mix for Service consisting of product, price, promotion, place, people, process, and physical evidence has a signiﬁ cant inﬂ uence toward the decision to choose major of study. The second ﬁ nding is that in terms of partial inﬂ uence, only variables of product, price, promotion, and place that have signiﬁ cant inﬂ uence while other variables (people, process, and physical evidence) do not have signiﬁ cant inﬂ uence toward the decision to choose major of study. The third ﬁ nding is that variable of price has the most dominant inﬂ uence toward the decision. The last ﬁ nding of the research is there is no signiﬁ cant average variance on choosing one of the majors of Accounting, ALKS, Business Administration, and Information Management Programs of the State Polytechnic of Banjarmasin.
关键词：Marketing Mix for Service; Decision to Choose Major; State Polytechnic of Banjarmasin.