文章基本信息

标题：ANTESEDEN DARI KESETIAAN MEREK
本地全文：下载
作者：Iin Triyani ; Robert Kristaung
期刊名称：Jurnal Manajemen dan Pemasaran Jasa
印刷版ISSN：0216-3780
电子版ISSN：2442-9732
出版年度：2014
卷号：7
期号：2
页码：177-220
DOI：10.25105/jmpj.v7i2.806
出版社：Universitas Trisakti
摘要：Purpose of this research is to analyze the effects of service quality, price, purchase decision, perceived quality, design, and store environment on brand loyalty at Beauty Salon in Jakarta Theoretical model that used in this study is the hypothetical testing method, that means to examine is there the direct effect of service quality, price, purchase decision, perceived quality, design, and store environment on brand loyalty at Beauty Salon in Jakarta using the Multiple Regressions and ANOVA One Way Method.Result of this study states that: (1) There is the positive influence of service quality on brand loyalty; (2) There is the positive influence of price on brand loyalty; (3) There is the positive influence of purchase decision on brand loyalty; (4) There is the positive influence of perceived quality on brand loyalty; (5)There is the positive influence of design on brand loyalty; (6) There is the positive influence of salon environment on brand loyalty; and (7)There is difference of brand loyalty between mall beauty salon, housing beauty salon, and settlement beauty salon.Managerial implications of this study is that management must consider many factors that can influence service quality, price, purchase decision, perceived quality, design, and salon store environment on brand loyalty at beauty salon in Jakarta in efforts to build and enhance the brand loyalty.
其他摘要：Purpose of this research is to analyze the effects of service quality, price, purchase decision, perceived quality, design, and store environment on brand loyalty at Beauty Salon in Jakarta Theoretical model that used in this study is the hypothetical testing method, that means to examine is there the direct effect of service quality, price, purchase decision, perceived quality, design, and store environment on brand loyalty at Beauty Salon in Jakarta using the Multiple Regressions and ANOVA One Way Method. Result of this study states that: (1) There is the positive influence of service quality on brand loyalty; (2) There is the positive influence of price on brand loyalty; (3) There is the positive influence of purchase decision on brand loyalty; (4) There is the positive influence of perceived quality on brand loyalty; (5)There is the positive influence of design on brand loyalty; (6) There is the positive influence of salon environment on brand loyalty; and (7)There is difference of brand loyalty between mall beauty salon, housing beauty salon, and settlement beauty salon. Managerial implications of this study is that management must consider many factors that can influence service quality, price, purchase decision, perceived quality, design, and salon store environment on brand loyalty at beauty salon in Jakarta in efforts to build and enhance the brand loyalty. Keywords : Service quality, price, purchase decision, perceived quality ,design, Saloon Environment, Brand Loyalty, Beauty Salon.
关键词：Service quality;price;purchase decision;perceived quality ;design;Saloon Environment;Brand Loyalty;Beauty Salon.