文章基本信息

标题：ANTESEDEN PEMBELIAN PRODUK HIJAU
本地全文：下载
作者：Dita Kameilinda Junaedi ; Indah Fatmawati
期刊名称：Jurnal Manajemen dan Pemasaran Jasa
印刷版ISSN：0216-3780
电子版ISSN：2442-9732
出版年度：2016
卷号：9
期号：1
页码：175-186
出版社：Universitas Trisakti
摘要：This research aims to analyze the influence of environmental consciousness towards a green purchasing decision. In this research environmental consciousness covers of environment knowledge, environment attitude and green behavior which is recycled behavior. The sample in this research that is consumers of the green product. The samples are 113 respondents chosen by using purposive sampling. Multiple regression analyzers were applied in analyzing the data. T he analysis results showed that environment knowledge and attitude of customer have significant influence. Management needs to improve the initiation of green programs with market education to increase the environment knowledge and attitude of customers.
其他摘要：This research aims to analyze the influence of environmental consciousness towards a green purchasing decision. In this research environmental consciousness covers of environment knowledge, environment attitude and green behavior which is recycled behavior. The sample in this research that is consumers of the green product. The samples are 113 respondents chosen by using purposive sampling. Multiple regression analyzers were applied in analyzing the data. T he analysis results showed that environment knowledge and attitude of customer have significant influence. Management needs to improve the initiation of green programs with market education to increase the environment knowledge and attitude of customers.
关键词：Environmental Consciousness; Green Product; Environment Knowledge; Environment Attitude; Recycle Behavior and Green Purchasing Decision.
其他关键词：Environmental Consciousness;Green Product;Environment Knowledge;Environment Attitude;Recycle Behavior and Green Purchasing Decision.