文章基本信息

标题：ANTESEDEN BEHAVIORAL INTENTIONS PADA PENGGUNA JASA TRANSPORTASI BUS TARIF PREMIUM
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作者：Yasintha Soelasih ; Reinandus Aditya Gunawan
期刊名称：Jurnal Manajemen dan Pemasaran Jasa
印刷版ISSN：0216-3780
电子版ISSN：2442-9732
出版年度：2019
卷号：12
期号：2
页码：207-224
DOI：10.25105/jmpj.v12i2.3872
出版社：Universitas Trisakti
摘要：The purpose of this study is to examine service quality, location, and personal characteristic toward behavioral intentions of premium bus fare transportation. Therefore, this research emphasizes consumer behavior in the use of public transportation, especially premium ones. This study uses 217 data, which are done by validity and reliability tests, and the hyphotheses are analyzed by using structural equation modeling (SEM). The results showed that service quality and location have an influence on behavioral intentions, while personal characteristics do not have an influence on behavioral intentions. The implication of this research is to pay attention to premium bus transportation providers in the selection of locations.
关键词：behavioral intentions; premium fares; service quality; location; personal characteristic.