文章基本信息

标题：PENGARUH KOMUNIKASI DAN KEPUASAN TERHADAP KEPERCAYAAN DAN KOMITMEN UNTUK MELAKUKAN HUBUNGAN PEMASARAN JANGKA PANJANG
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作者：MULYANA MULYANA ; PUSPITA SARI
期刊名称：Jurnal Ekonomi dan Bisnis
印刷版ISSN：1411-2280
出版年度：2009
卷号：10
期号：2
页码：344-353
DOI：10.30659/ekobis.10.2.344-353
出版社：Universitas Islam Sultan Agung Semarang
摘要：This research is study the process which influence the relationship development (marketing) based on commitment. The excellence of continual competitive from company can do with the long-range cooperation relationship. In this cooperation relationship, the role of commitment is very importance. Research in Juwana indicate that trust is the primary factor in course of development of long-range marketing cooperation commitment. Trust is influenced by satisfaction and communications. Type of research is explanatory research, population in this research is all of cutomer. Technique used in this research is census so all of population will be sampel. Technic analysis used in this research is equation model of structural by Partial Least Square ( PLS). Communications and satisfaction have an influence to trust then satisfaction and communications also have an influence on directly to commitment. Trust in this case also have an influence to commitment.
其他摘要：This research is study the process which influence the relationship development (marketing) based on commitment. The excellence of continual competitive from company can do with the long-range cooperation relationship. In this cooperation relationship, the role of commitment is very importance. Research in Juwana indicate that trust is the primary factor in course of development of long-range marketing cooperation commitment. Trust is influenced by satisfaction and communications. Type of research is explanatory research, population in this research is all of cutomer. Technique used in this research is census so all of population will be sampel. Technic analysis used in this research is equation model of structural by Partial Least Square ( PLS). Communications and satisfaction have an influence to trust then satisfaction and communications also have an influence on directly to commitment. Trust in this case also have an influence to commitment. Keywords : Communication, Satisfaction, Trust, Commitment
关键词：Communication;Satisfaction;Trust;Commitment
其他关键词：Communication; Satisfaction; Trust; Commitment; universitas islam sultan agung semarang; unissula; faculty of Economics