文章基本信息

标题：PENINGKATAN KUALITAS PRODUKSI USAHA WEDANG UWUH UNTUK MENINGKATKAN EKONOMI MASYARAKAT DUSUN KERTEN IMOGIRI BANTUL
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作者：Sri Suryaningsum ; Anies Siti Hartati
期刊名称：Jurnal Manajemen Dayasaing
印刷版ISSN：1411-3422
电子版ISSN：2541-254X
出版年度：2019
卷号：20
期号：2
页码：63-69
出版社：Muhammadiyah University Press
摘要：The business of wedang uwuh can help the people's economy in Dusun Kerten, Imogiri. To support the improvement of its economy, there must be improvement of production and marketing quality in wedang uwuh. This research is done by using the method of observation and interview to the source. The result of this research is the improvement of production quality by choosing quality raw materials, drying process, making expiration date and making wedang uwuh in the form of brew. In terms of marketing enhancement, it is done by making regular scientific publications about wedang uwuh development and improving regular sachets packaging to more attractive packaging.
关键词：Wedang Uwuh; Improvement of Community Economy; Coaching; Mentoring