文章基本信息

标题：PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN MAHASISWA MEMILIH FAKULTAS EKONOMI UNIVERSITAS YARSI
本地全文：下载
作者：La Diadhan Hukama ; Zainal Zawir Simon
期刊名称：Derivatif
印刷版ISSN：1978-6573
电子版ISSN：2477-300X
出版年度：2018
卷号：12
期号：1
页码：17-28
DOI：10.24127/jm.v12i1.262
出版社：Universitas Muhammadiyah Metro
摘要：The purpose of this research is to examine the impact of service maketing mix on studentâ€™s decision toward university choice. The objectives were: to determine factors of service marketing mix that affect studentâ€™s decision making and which factors are significantly affected it. The samples were students of Economic Faculty of YARSI University. The results of the research showed that there is only three factors from service marketing mix that significantlyhave an influence on the studentsâ€™ decision. Those three factors were product(sig = 0.000), promotin, (sig = 0.042) and physical evidence (sig = 0.001), while price and place do not influence on the studentsâ€™ decision. Â Key words : marketing mix services, studentsâ€™ decision.
关键词：marketing mix services; students’ decision.