文章基本信息

标题：Social media and tourism: case study in Catalonia
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作者：Joan-Francesc Fondevila-Gascón ; Pedro Mir-Bernal ; Mònica Muñoz 等
期刊名称：Revista Científica Hermes
电子版ISSN：2175-0556
出版年度：2016
卷号：16
页码：115-131
DOI：10.21710/rch.v16i0.267
出版社：Fase Educação e Cultura Ltda.
摘要：In this article we study the social media use by business tourists coming to Barcelona (Catalonia). The methodology used is a quantitative method that converts the object of study into numerical data, with emphasis on the measurable objective. We devise a quantitative questionnaire. The multiple choices are an instrument for obtaining data and it is used to gather the information needed: facts, opinions, trends. Data collection was carried out for 4 months in 2015 with a final sample of 494 participants. We conclude that Facebook, Twitter, Instagram and Foursquare are the social media more used by young people and gender does not influence their use. However, the degree of use of Google , Linkedin, TripAdvisor and Booking have no significant relationship, taking into account such variables as age and gender.
其他摘要：In this article we study the social media use by business tourists coming to Barcelona (Catalonia). The methodology used is a quantitative method that converts the object of study into numerical data, with emphasis on the measurable objective. We devise a quantitative questionnaire. The multiple choices are an instrument for obtaining data and it is used to gather the information needed: facts, opinions, trends. Data collection was carried out for 4 months in 2015 with a final sample of 494 participants. We conclude that Facebook, Twitter, Instagram and Foursquare are the social media more used by young people and gender does not influence their use. However, the degree of use of Google+, Linkedin, TripAdvisor and Booking have no significant relationship, taking into account such variables as age and gender.
关键词：Hotel; Business; Social media; Tourism; Communication; Marketing
其他关键词：hotel; business; social media; tourism; communication; marketing