文章基本信息

标题：The Effect of Product Quality, Service Quality, Customer Value on Customer Satisfaction And Word Of Mouth
本地全文：下载
作者：AFIF SYAIFUL RACHMAN
期刊名称：Journal of Research in Management
印刷版ISSN：2654-5365
电子版ISSN：2654-5373
出版年度：2018
卷号：1
期号：3
页码：1-9
DOI：10.32424/jorim.v1i3.36
出版社：Indonesian Research Society
摘要：This study aims to find out "The Effect of Product Quality, Service Quality, Customer Valueon Customer Satisfaction and Promotion of Mouth to Mouth". The population in this studywere Telkom customers of IndiHome. This study uses a sample of 150 respondents. Thesampling technique was carried out by convenience sampling method. Data analysis usespath analysis. The results of the analysis show that product quality, service quality,customer value have positive effect on the customer satisfaction of Telkom IndiHome,Purwokerto, (2) Service quality has a positive effect on the customer satisfaction and wordof mouth.
关键词：Product Quality; Service Quality; Customer Value; Customer Satisfaction; Word of Mouth