文章基本信息

标题：Politik Identitas dalam Iklan Politik pada Pemilihan Kepala Daerah Sumatera Utara 2018
本地全文：下载
作者：Maghfira Faraidiany ; Heri Kusmanto ; Warjio Warjio 等
期刊名称：JUPIIS (Jurnal Pendidikan Ilmu-Ilmu Sosial)
印刷版ISSN：2085-482X
电子版ISSN：2407-7429
出版年度：2019
卷号：11
期号：1
页码：113-120
DOI：10.24114/jupiis.v11i1.12310
出版社：Universitas Negeri Medan
摘要：In connection with general elections, the role of political advertising is very important because it is considered to be a political engine for candidates in an effort to show their existence and efforts to attract and gain support during the campaign period. The use of identity in political advertising is used to influence voters' political choices. The 2018 North Sumatra regional election was attended by two pairs of candidates who met the requirements of the KPU. They are Edy Rahmayadi and Musa Rajeck Shah who are familiarly called Ijeck (Eramas) and Djarot Saiful Hidayat and Sihar Sitorus (Djoss). The two candidates played the issue of identity together in their political advertisements. This study aims to explain what identities are used in the candidates' political advertisements. From the results of the study it can also be concluded that the issue of identity politics can still be seen from the advertisements of both pairs of candidates and they also use identity issues to increase support.
其他摘要：In connection with general elections, the role of political advertising is very important because it is considered to be a political engine for candidates in an effort to show their existence and efforts to attract and gain support during the campaign period. The use of identity in political advertising is used to influence voters' political choices. The 2018 North Sumatra regional election was attended by two pairs of candidates who met the requirements of the KPU. They are Edy Rahmayadi and Musa Rajeck Shah who are familiarly called Ijeck (Eramas) and Djarot Saiful Hidayat and Sihar Sitorus (Djoss). The two candidates played the issue of identity together in their political advertisements. This study aims to explain what identities are used in the candidates' political advertisements. From the results of the study it can also be concluded that the issue of identity politics can still be seen from the advertisements of both pairs of candidates and they also use identity issues to increase support.
关键词：Politik Identitas; Pemilihan Gubernur Sumatera Utara 2018; Iklan Kampanye
其他关键词：Politics of Identity; Election of Governor of North Sumatra 2018; Campaign Advertising