文章基本信息

标题：Eight years on: An extended model of online consumer behaviour
本地全文：下载
作者：R. Moore ; J. Shaw ; K. Chipp 等
期刊名称：South African Journal of Business Management
印刷版ISSN：2078-5585
电子版ISSN：2078-5976
出版年度：2005
卷号：36
期号：2
页码：95-103
DOI：10.4102/sajbm.v36i2.630
出版社：African Online Scientific Information Systems
摘要：It has been eight years since the seminal work of Hoffman and Novak (1996). The current article seeks to take Hoffman and Novak’s core ideas, namely the construct of flow in the Internet environment, and extended the model with the research that has been undertaken since. The proposed model discusses flow and considers it in relation to the perceptions, motivations and activities of Internet users. The authors also discuss the behavioural controls or the barriers that prevent users from reaching and maintaining a flow state. Furthermore, the model shows the effects of flow on the different session types i.e. surfing, searching and shopping. The article concludes with suggestions for future research.