文章基本信息

标题：The Model of a Second-Hand Goods Resale Exchange under Transactional Pricing Strategy
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作者：Iuliia Iarmolenko ; Galyna Chornous
期刊名称：Ekonomika
印刷版ISSN：2424-6166
电子版ISSN：1392-1258
出版年度：2020
卷号：99
期号：1
页码：69-78
DOI：10.15388/Ekon.2020.1.4
摘要：A modern effective business model involves the use of an appropriate pricing strategy. However,what matters is not only short-term profitability but also the long-term loyalty of clients. The main purposeof this paper is to present a specific transactional pricing strategy for a second-hand goods resale exchangeplatform that allows to avoid the possible negative outcomes of being associated with consumer discrimination.Using a simulation modeling approach, it was shown how customer segmentation combined with transactionalpricing can help gain higher profitability. The model is based on the work of intelligent agents that recreatethe full product lifecycle. Changing the input parameters of the model, it is possible to simulate differentscenarios of a company’s activity and market conditions. The model supports the inclusion of any numberof products, while its intelligent agents’ methods are still flexible to be replaced with other techniques. Thesimulation model has shown that the use of transactional pricing can increase the profitability of a businesswhile keeping its clients loyal.
关键词：Transactional Pricing; Pricing Strategy; Simulation Modeling; Consumer Discrimination.