文章基本信息

标题：Gender as a «niche»: the case of pharmaceutical advertising
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作者：Natalia Papí Gálvez ; Belén Cambronero Saiz ; María Teresa Ruiz Cantero 等
期刊名称：Feminismo/s
印刷版ISSN：1696-8166
电子版ISSN：1989-9998
出版年度：2007
期号：10
页码：93-110
DOI：10.14198/fem.2007.10.07
出版社：Universidad de Alicante
摘要：From a construction of scientific knowledge perspective, we consider the issues previously reviewed by other authors on how pharmaceutical companies commercialise their products to the point of bordering on the «generation» or «reinvention» of «illnesses». Women’s life processes, as well as those related to gender stereotypes, are particularly vulnerable as they form market niches for pharmaceutical industry. This article considers medicalisation as a business that uses publicity and marketing strategies to fulfill its objectives; strategies that are based on the differences existing between women and men and which would, amongst other consequences, affect the users’ assimilation of the aforementioned processes as «illnesses». This is achieved with the support of the gender system.
关键词：Género;Publicidad;Fármacos;Salud pública
其他关键词：Gender;Pharmaceutical advertising;Public health;Disease Mongering