文章基本信息

标题：Evaluation of the quality of tourist packages in Tunisia by Polish tourists: a case study using the SERVPERF method
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作者：Teresa Brzezińska-Wójcik ; Monika Widz
期刊名称：Tourism
印刷版ISSN：0867-5856
电子版ISSN：2080-6922
出版年度：2017
卷号：27
期号：2
页码：11-21
DOI：10.1515/tour-2017-0009
出版社：Lodz University Press
摘要：Polish tourists who decide to spend a holiday in various countries can be classified as ‘institutionalised’ tourists. They mostly choose tourist packages proposed by tour operators and their quality is one of the determinants of purchase. Although there have been many attempts at assessing the quality of single tourism services/products, no consistent methods for evaluation of the quality of services in a tourist package have been developed so far. Therefore, the present study proposes a subjective consumerbased research procedure to assess the quality of such a package. The procedure was prepared based on the example of an assessment of Tunisia tourist packages chosen by Polish tourists. The study procedure included the assumptions and principles of the SERVPERF method as well as a diagnostic survey and the use of descriptive statistics. The results are a starting point for formulating recommendations for tour operators offering Polish tourists basic packages in Tunisia.
其他摘要：Polish tourists who decide to spend a holiday in various countries can be classified as ‘institutionalised’ tourists. They mostly choose tourist packages proposed by tour operators and their quality is one of the determinants of purchase. Although there have been many attempts at assessing the quality of single tourism services/products, no consistent methods for evaluation of the quality of services in a tourist package have been developed so far. Therefore, the present study proposes a subjective consumerbased research procedure to assess the quality of such a package. The procedure was prepared based on the example of an assessment of Tunisia tourist packages chosen by Polish tourists. The study procedure included the assumptions and principles of the SERVPERF method as well as a diagnostic survey and the use of descriptive statistics. The results are a starting point for formulating recommendations for tour operators offering Polish tourists basic packages in Tunisia.
关键词：tourist package; quality; tourist services; SERVPERF; Tunisia.
其他关键词：tourist package;quality;tourist services;SERVPERF;Tunisia