文章基本信息

标题：Deixis as a reference to an alleged shared situation in persuasive discourse
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作者：Miguel Ángel Campos Pardillos
期刊名称：Revista Alicantina de Estudios Ingleses
印刷版ISSN：0214-4808
电子版ISSN：2171-861X
出版年度：1995
期号：8
页码：57-67
DOI：10.14198/raei.1995.8.05
出版社：Universidad de Alicante
摘要：Frequent attention has been paid to deixis within the paradigm of pragmatics, especially concerning its implications in discourse analysis. The present paper attempts to explain the presence of indexicals in monologal utterances in mass persuasive discourse, which aims to create an illusion of intimacy based on a common physical ground, where the addressee is more easily drawn to the speaker's own purposes. Examples are proposed from newspaper editorials and, most specifically, from commercial consumer advertising.
关键词：Deixis;Análisis del discurso;Lenguaje periodístico;Lenguaje publicitario;Estilística