文章基本信息

标题：Franchising as strategy for internationalization of Family Firms: an exploratory study
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作者：Alexander Rosado-Serrano
期刊名称：Neumann Business Review
电子版ISSN：2412-3730
出版年度：2017
卷号：3
期号：1
页码：145-165
DOI：10.22451/3002.nbr2017.vol3.1.10007
出版社：Escuela de Negocios Neumann Business School
摘要：Family business is the most prevalent form of business thru out Latin America. Franchising has been a strategy used by many firms to expand domestically and internationally. Internationalization theories indicate that firms tend to expand to culturally close markets/countries. Family Business theories indicate that family firms have specific advantages in comparison with non-family firms. The purpose of this paper is to conduct a literature review about franchising family firms in Latin America to develop a theoretical model for their internationalization process using franchising.
其他摘要：Family business is the most prevalent form of business thru out Latin America. Franchising has been a strategy used by many firms to expand domestically and internationally. Internationalization theories indicate that firms tend to expand to culturally close markets/countries. Family Business theories indicate that family firms have specific advantages in comparison with non-family firms. The purpose of this paper is to conduct a literature review about franchising family firms in Latin America to develop a theoretical model for their internationalization process using franchising.
关键词：Franchising; Family Firms; Internationalization; Latin America