文章基本信息

标题：Google Web and Image Search Visibility Data for Online Store
本地全文：下载
作者：Artur Strzelecki
期刊名称：Data
印刷版ISSN：2306-5729
出版年度：2019
卷号：4
期号：3
页码：125-134
DOI：10.3390/data4030125
出版社：MDPI Publishing
摘要：This data descriptor describes Google search engine visibility data. The visibility of a domain name in a search engine comes from search engine optimization and can be evaluated based on four data metrics and five data dimensions. The data metrics are the following: Clicks volume (1), impressions volume (2), click-through ratio (3), and ranking position (4). Data dimensions are as follows: queries that are entered into search engines that trigger results with the researched domain name (1), page URLs from research domains which are available in the search engine results page (2), country of origin of search engine visitors (3), type of device used for the search (4), and date of the search (5). Search engine visibility data were obtained from the Google search console for the international online store, which is visible in 240 countries and territories for a period of 15 months. The data contain 123 K clicks and 4.86 M impressions for the web search and 22 K clicks and 9.07 M impressions for the image search. The proposed method for obtaining data can be applied in any other area, not only in the e-commerce industry.
关键词：web search; image search; Google search visibility; clicks; impressions; click-through ratio; ranking position; online store web search ; image search ; Google search visibility ; clicks ; impressions ; click-through ratio ; ranking position ; online store