文章基本信息

标题：The Influence of Transmedia Storytelling Portfolio Examples on Employer Perceptions of Public Relations Graduate Employability – A Pilot Study
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作者：Karen Sutherland ; Richie Barker
期刊名称：Asia Pacific Public Relations Journal
电子版ISSN：1839-8227
出版年度：2014
卷号：15
期号：1
页码：55-70
出版社：University of Newcastle
摘要：Transmedia storytelling is the process of telling stories in an integrated fashion across multiple platforms, traditional and new (Jenkins, 2010). This paper suggests that public relations graduates who include transmedia storytelling examples in their portfolios are considered by hiring managers as displaying greater employability than graduates without them. This finding encourages public relations educators to assess current pedagogy to explore how it approaches the practice of transmedia storytelling. Additionally, educators are encouraged to ascertain whether current curriculum provides ample opportunities for students to develop transmedia storytelling examples as portfolio inclusions for perusal by prospective employers.
其他摘要：Transmedia storytelling is the process of telling stories in an integrated fashion across multiple platforms, traditional and new (Jenkins, 2010). This paper suggests that public relations graduates who include transmedia storytelling examples in their portfolios are considered by hiring managers as displaying greater employability than graduates without them. This finding encourages public relations educators to assess current pedagogy to explore how it approaches the practice of transmedia storytelling. Additionally, educators are encouraged to ascertain whether current curriculum provides ample opportunities for students to develop transmedia storytelling examples as portfolio inclusions for perusal by prospective employers.
关键词：public relations pedagogy; transmedia storytelling; portfolios; e-portfolios; graduate employability
其他关键词：public relations pedagogy; transmedia storytelling; portfolios; e-portfolios; graduate employability