文章基本信息

标题：Immersive simulation as a public relations pedagogical tool
本地全文：下载
作者：Karen Sutherland ; Alistair Ward
期刊名称：Asia Pacific Public Relations Journal
电子版ISSN：1839-8227
出版年度：2018
卷号：19
页码：66-82
出版社：University of Newcastle
摘要：The purpose of this study is to explore immersive simulation as a pedagogical method to provide public relations students with the practical experience of media conference coordination and delivery. This experimental research involved surveying public relations writing students in Queensland, Australia before and after the simulation of a media conference in an immersion facility; images and video were projected onto three walls to simulate a range of different scenarios. The survey results indicated that students enjoyed the immersive simulation activity, that it enhanced their learning and analytical skills, and recommended the use of immersive simulation as a public relations teaching tool in the future. Based on the results of this study, public relations educators are encouraged to consider using immersive simulation as a pedagogical tool in their courses to enhance student learning when providing students with ‘real life’ experiences is unfeasible.
其他摘要：The purpose of this study is to explore immersive simulation as a pedagogical method to provide public relations students with the practical experience of media conference coordination and delivery. This experimental research involved surveying public relations writing students in Queensland, Australia before and after the simulation of a media conference in an immersion facility; images and video were projected onto three walls to simulate a range of different scenarios. The survey results indicated that students enjoyed the immersive simulation activity, that it enhanced their learning and analytical skills, and recommended the use of immersive simulation as a public relations teaching tool in the future. Based on the results of this study, public relations educators are encouraged to consider using immersive simulation as a pedagogical tool in their courses to enhance student learning when providing students with ‘real life’ experiences is unfeasible.
关键词：public relations; pedagogy; immersive environments; simulation; media conferences; teaching and learning; higher education
其他关键词：public relations;pedagogy;immersive environments;simulation;media conferences;teaching and learning;higher education