文章基本信息

标题：Маркетингові підходи до підвищення конкурентоспроможності випускників ВНЗ на регіональному ринку праці
本地全文：下载
作者：Alla Lialiuk
期刊名称：Економічний часопис Східноєвропейського національного університету імені Лесі Українки
印刷版ISSN：2411-4014
电子版ISSN：2524-2717
出版年度：2015
卷号：2
期号：2
页码：50-55
DOI：10.29038/2411-4014-2015-02-50-55
出版社：Lesya Ukrainka Eastern European National University
摘要：This paper analyses unemployment rate among the youth in Volyn region. Factors affecting competitiveness of graduates on the local job market are investigated. Taking into account the standarts that are required on the local job market, it is proved that marketing conception of educational institutions needs further review. In this paper marketing efforts for improving competitiveness of graduates are suggested. Marketing of the university should investigate the situation on the job market, promote the graduates on the labour market and implement set of measures for providing graduates with job positions in enterprises (institutions and establishments). Special consideration is given to preparing the graduates for self-employment the latter being regarded as one of the ways of reducing unemployment rate in the region.
关键词：competitiveness of graduates; higher educational establishment; marketing conception of the university; job market; competitiveness of a higher educational establishment