文章基本信息

标题：Folle del piccolo schermo. Crowdsourcing e crowdfunding sulla televisione italiana
本地全文：下载
作者：Luca Barra
期刊名称：Cinergie
电子版ISSN：2280-9481
出版年度：2013
卷号：2
期号：4
页码：47-53
DOI：10.6092/issn.2280-9481/7362
出版社：University of Bologna
摘要：In recent years, the global diffusion of crowdsourcing and crowdfunding has influenced widely Italian broadcasters and media industries. During the last TV seasons, various projects have been developed, trying to collect (textual, video, economic) audience contributions and to organize them into programs and schedules. However, such strategies have often been flawed by some weaknesses, for structural reasons as well as a consequence of web logics partially misunderstood by mainstream media. The essay traces ways, goals and reasons of the “partial adoption” of these techniques by Italian television, focusing in particular on three different case histories: the One Million Eyes, Baby video experiment during the traditional music concert of 1st May, 2013; Italia 2 channel’s crowdsourcing platform (16mm) and various programs across the schedule; anchor Michele Santoro’s pledge for viewers’ subscriptions for his political talk show Servizio Pubblico . In recent years, the global diffusion of crowdsourcing and crowdfunding has influenced widely Italian broadcasters and media industries. During the last TV seasons, various projects have been developed, trying to collect (textual, video, economic) audience contributions and to organize them into programs and schedules. However, such strategies have often been flawed by some weaknesses, for structural reasons as well as a consequence of web logics partially misunderstood by mainstream media. The essay traces ways, goals and reasons of the “partial adoption” of these techniques by Italian television, focusing in particular on three different case histories: the One Million Eyes, Baby video experiment during the traditional music concert of 1st May, 2013; Italia 2 channel’s crowdsourcing platform (16mm) and various programs across the schedule; anchor Michele Santoro’s pledge for viewers’ subscriptions for his political talk show Servizio Pubblico .
其他摘要：In recent years, the global diffusion of crowdsourcing and crowdfunding has influenced widely Italian broadcasters and media industries. During the last TV seasons, various projects have been developed, trying to collect (textual, video, economic) audience contributions and to organize them into programs and schedules. However, such strategies have often been flawed by some weaknesses, for structural reasons as well as a consequence of web logics partially misunderstood by mainstream media. The essay traces ways, goals and reasons of the “partial adoption” of these techniques by Italian television, focusing in particular on three different case histories: the One Million Eyes, Baby video experiment during the traditional music concert of 1st May, 2013; Italia 2 channel’s crowdsourcing platform (16mm) and various programs across the schedule; anchor Michele Santoro’s pledge for viewers’ subscriptions for his political talk show Servizio Pubblico . In recent years, the global diffusion of crowdsourcing and crowdfunding has influenced widely Italian broadcasters and media industries. During the last TV seasons, various projects have been developed, trying to collect (textual, video, economic) audience contributions and to organize them into programs and schedules. However, such strategies have often been flawed by some weaknesses, for structural reasons as well as a consequence of web logics partially misunderstood by mainstream media. The essay traces ways, goals and reasons of the “partial adoption” of these techniques by Italian television, focusing in particular on three different case histories: the One Million Eyes, Baby video experiment during the traditional music concert of 1st May, 2013; Italia 2 channel’s crowdsourcing platform (16mm) and various programs across the schedule; anchor Michele Santoro’s pledge for viewers’ subscriptions for his political talk show Servizio Pubblico .
关键词：crowdsourcing; crowdfunding; italian tv
其他关键词：crowdsourcing;crowdfunding;italian tv