文章基本信息

标题：Prospecting theoretical approaches to understand internationalization of creative economy firms
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作者：Sílvio Luís de Vasconcellos ; Jefferson Marlon Monticelli ; Cyntia Vilasboas Calixto 等
期刊名称：Internext: Revista Eletrônica de Negócios Internacionais
电子版ISSN：1980-4865
出版年度：2017
卷号：12
期号：3
页码：77-92
DOI：10.18568/1980-4865.12377-92
出版社：Escola Superior de Propaganda e Marketing - ESPM
摘要：We argue that the internationalization process of firms in the creative economy has particular aspects that distinguish it from internationalization of firms in traditional economic sectors. We explore ways in which the international business literature might be helpful for understanding how internationalization takes place in firms whose core business is creation of ideas. We conducted a case study using a focus group technique to investigate a creative economy firm specialized in computer graphics. The firm already does business internationally as a producer of electronic mockup models, but is transitioning to the computer-generated video production industry. Our results suggest that behavioral approaches to international business related to entrepreneurship, as well as country origin effects and networks theory could be useful to expanding knowledge about the internationalization process in such firms, in which creativity is a critical resource.
其他摘要：We argue that the internationalization process of firms in the creative economy has particular aspects that distinguish it from internationalization of firms in traditional economic sectors. We explore ways in which the international business literature might be helpful for understanding how internationalization takes place in firms whose core business is creation of ideas. We conducted a case study using a focus group technique to investigate a creative economy firm specialized in computer graphics. The firm already does business internationally as a producer of electronic mockup models, but is transitioning to the computer-generated video production industry. Our results suggest that behavioral approaches to international business related to entrepreneurship, as well as country origin effects and networks theory could be useful to expanding knowledge about the internationalization process in such firms, in which creativity is a critical resource.
关键词：Creativity Focus group Creative economy Internationalization
其他关键词：Creativity;Focus group;Creative economy;Internationalization