文章基本信息

标题：THE BASIS OF COMPETITIVENESS OF ENTERPRISE PRODUCTS
本地全文：下载
作者：Marina Zavyalova
期刊名称：Periodyk Naukowy Akademii Polonijnej
印刷版ISSN：1895-9911
电子版ISSN：2543-8204
出版年度：2017
卷号：23
期号：4
页码：85-92
DOI：10.23856/2310
出版社："Educator" Publishing House of Polonia University
摘要：The article deals with a systematic approach to the level of enterprise competitiveness, which is based on the results of comparative monitoring of competitors' products, analysis of the enterprise products and competitors. The author identifies the strengths and weaknesses of the enterprise products. This approach is aimed at achieving a high level of competitive advantage in a particular segment of the consumer market. It has contributed to achieving a high level of efficiency of marketing activity in the conditions of the specific market situation.
其他摘要：The article deals with a systematic approach to the level of enterprise competitiveness, which is based on the results of comparative monitoring of competitors' products, analysis of the enterprise products and competitors. The author identifies the strengths and weaknesses of the enterprise products. This approach is aimed at achieving a high level of competitive advantage in a particular segment of the consumer market. It has contributed to achieving a high level of efficiency of marketing activity in the conditions of the specific market situation.
关键词：competitiveness of products; enterprise; consumers; competitive advantage; market segment.
其他关键词：competitiveness of products;enterprise;consumers;competitive advantage;market segment