文章基本信息

标题：MARKETING STRATEGY OF ENTERPRISE POSITIONING IN THE MARKET OF LOGISTIC SERVICES
本地全文：下载
作者：Mykhailo Sahaidak ; Marina Zavyalova ; Inta Kotane 等
期刊名称：Periodyk Naukowy Akademii Polonijnej
印刷版ISSN：1895-9911
电子版ISSN：2543-8204
出版年度：2017
卷号：24
期号：5
页码：107-120
DOI：10.23856/2412
出版社："Educator" Publishing House of Polonia University
摘要：The article analyzes the tendencies of development of the Ukrainian market of logistic services, in particular the segment of postal logistics, courier activity and express delivery. As a result of the study, a number of factors that have the most significant impact on the activities of domestic and foreign logistic operators in the Ukrainian market of logistics services were identified and analyzed. In the article the positioning tools of the leading operators of postal logistics and express delivery in the minds of the consumer of logistic services are structured. The proposed approach allowed to identify key competitive advantages and develop a marketing strategy for positioning of postal and logistic operators in the Ukrainian logistics market↓The article analyzes the tendencies of development of the Ukrainian market of logistic services, in particular the segment of postal logistics, courier activity and express delivery. As a result of the study, a number of factors that have the most significant impact on the activities of domestic and foreign logistic operators in the Ukrainian market of logistics services were identified and analyzed. In the article the positioning tools of the leading operators of postal logistics and express delivery in the minds of the consumer of logistic services are structured. The proposed approach allowed to identify key competitive advantages and develop a marketing strategy for positioning of postal and logistic operators in the Ukrainian logistics market.
其他摘要：The article analyzes the tendencies of development of the Ukrainian market of logistic services, in particular the segment of postal logistics, courier activity and express delivery. As a result of the study, a number of factors that have the most significant impact on the activities of domestic and foreign logistic operators in the Ukrainian market of logistics services were identified and analyzed. In the article the positioning tools of the leading operators of postal logistics and express delivery in the minds of the consumer of logistic services are structured. The proposed approach allowed to identify key competitive advantages and develop a marketing strategy for positioning of postal and logistic operators in the Ukrainian logistics market
关键词：consumer; logistic service; express delivery; postal and courier activity, tools of market positioning; marketing strategy of positioning of the logistic enterprise
其他关键词：consumer;logistic service;express delivery;postal and courier activity;tools of market positioning;marketing strategy of positioning of the logistic enterprise