文章基本信息

标题：MANAGEMENT STRATEGY AND BUSINESS MODELS IN THE ERA OF DIGITAL TRANSFORMATION
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作者：Jaqueline Geisa Cunha Gomes ; Marcelo Tsuguio Okano ; Eliane Antonio Simões 等
期刊名称：South American Development Society Journal
电子版ISSN：2446-5763
出版年度：2019
卷号：5
期号：14
页码：252-271
DOI：10.24325/issn.2446-5763.v5i14p252-270
出版社：South American Development Society Journal
摘要：In complicated and fast-moving markets, where growth and wealth creation can occur unpredictability reigns. The ways in which value is created, captured, and offered are changing profoundly, and one of those responsible for this change is digital transformation. New innovative business models are born, and it becomes necessary to rethink the models when it comes to the digital age. The objective of this work is to conceptualize the strategic changes in the business models of the companies to remain competitive of the era of the digital transformation. In order to collect the information necessary for the analysis, we chose to use exploratory research of a qualitative nature. It is justified to adopt the exploratory research, since there are few studies focused on the theme of business model strategy in the era of digital transformation. In our research, the companies interviewed highlight the digital transformation to improve and integrate with more automation all the lines of business segmentation.
关键词：strategic management; business model; digital transformation