文章基本信息

标题：Revitalisasi Sistem Pemasaran Perguruan Tinggi Islam di Era Globalisasi
其他标题：Revitalisasi Sistem Pemasaran Perguruan Tinggi Islam di Era Globalisasi
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作者：Fauzi Fauzi
期刊名称：Jurnal INSANIA
印刷版ISSN：1410-0053
出版年度：2009
卷号：14
期号：1
页码：111-131
出版社：STAIN Purwokerto
摘要：Globalization, with its entire power, has serious implication for Islamic higher education’s existence, primarily related with tight and open competition. This competition necessitated Islamic higher education to continuously revitalizing its education system and management, also revitalization and improvisation on its marketing system. Islamic higher educations must proactive and creative, not only waiting still. Therefore, marketing management that widely used at company domain, substantively its system and spirit must be implemented and adapted on Islamic higher education’s marketing system.
关键词：Revitalization, education system, marketing system, marketing management, Islamic higher education, globalization.