文章基本信息

标题：Entrepreneurial Opportunities in the Wholesale Sector: A Predictive Model
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作者：John C. Palmer ; David A. Baucus ; Donald Gudmundson 等
期刊名称：Journal of Small Business Strategy
印刷版ISSN：1081-8510
出版年度：1991
卷号：2
期号：2
页码：56-66
出版社：Bradley University
摘要：Wholesaling plays a crucial role in the success or failure of small businesses and the location decision is perhaps the most critical strategy decision to be made by wholesalers. Yet, there is little in the way of analytical tools to help prospective wholesalers with this decision. This paper presents an empirically tested model, based on a conceptual foundation, that is intended to help entrepreneurs predict wholesaling opportunities .