文章基本信息

标题：Go International Gradually: Advice to Small Businesses from Companies with Overseas Experience
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作者：Sheri Bridges ; J. Kline Harrison
期刊名称：Journal of Small Business Strategy
印刷版ISSN：1081-8510
出版年度：1999
卷号：10
期号：2
页码：86-94
出版社：Bradley University
摘要：The limited resources of small businesses often present unique challenges when the companies try to internationalize. This paper examines the decision to enter the global arena from the viewpoint of firms who already are there. The results of a survey of such companies indicate that changes in the external situation often overcome internal reservations firms might have about internationalizing. Survey participants identify issues related to risk management and the assignment of responsibility for international operations as key areas of concern, and they suggest "coping strategies" for small businesses thinking about doing business overseas.