文章基本信息

标题：Innovation and Competitive Advantage in Small Businesses: Effects of Environments and Business Strategy
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作者：John C. Palmer ; Robert E. Wright ; Joshua B. Powers 等
期刊名称：Journal of Small Business Strategy
印刷版ISSN：1081-8510
出版年度：2001
卷号：12
期号：1
页码：30-41
出版社：Bradley University
摘要：Small businesses continually attempt to achieve a sustainable competitive advantage over competitors. One possible source of competitive advantage may he through either product or process innovations. However, such innovations can be risky, with no guarantee of success. The success of an innovation may depend on both a firm 's business strategy and the environment in which it operates. This paper provides a framework for evaluating the possible effects of environment and business strategy on the success of product and process innovations.