文章基本信息

标题：Strategic Entrepreneurship: Imitation Versus Substitution
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作者：Scott B. Droege ; Lily C. Dong
期刊名称：Journal of Small Business Strategy
印刷版ISSN：1081-8510
出版年度：2008
卷号：19
期号：1
页码：69-80
出版社：Bradley University
摘要：While entrepreneurship is linked with innovation, entrepreneurial firms often imitate competitors rather than offering new substitute products or services. This research examines the conditions under which entrepreneurs utilize an imitation versus a substitution strategy by integrating entrepreneurial orientation with resource-based view of the firm in considering entrepreneurs' resource accumulation decisions. We apply this integration to the managerial decision of whether to imitate competitors or create substitute products or services.