文章基本信息

标题：Integrating Sustainability into SME Strategy
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作者：Jeff Shields ; Joyce M. Shelleman
期刊名称：Journal of Small Business Strategy
印刷版ISSN：1081-8510
出版年度：2015
卷号：25
期号：2
页码：59-78
出版社：Bradley University
摘要：Small-to-Medium Enterprises (SMEs) increasingly are expected to develop strategies to accommodate accelerating global sustainability reporting requirements and proactively address sustainability considerations. Many lack a structured approach to facilitate getting started with strategy formulation in response to this significant change in their external environment. This paper presents a readily applicable and practical method SMEs can apply to integrate sustainability considerations as a beginning toward developing a sustainability strategy. Current sustainability issues are identified and discussed with respect to determining company capabilities and assessing the external business environment. This classification of critical sustainability issues offers a flexible planning innovation well-suited to smaller enterprises seeking to begin developing a sustainability strategy.
其他摘要：Small-to-Medium Enterprises (SMEs) increasingly are expected to develop strategies to accommodate accelerating global sustainability reporting requirements and proactively address sustainability considerations. Many lack a structured approach to facilitate getting started with strategy formulation in response to this significant change in their external environment. This paper presents a readily applicable and practical method SMEs can apply to integrate sustainability considerations as a beginning toward developing a sustainability strategy. Current sustainability issues are identified and discussed with respect to determining company capabilities and assessing the external business environment. This classification of critical sustainability issues offers a flexible planning innovation well-suited to smaller enterprises seeking to begin developing a sustainability strategy.
关键词：SMEs;sustainability;sustainability strategy;strategy formulation