文章基本信息

标题：Consumptive Behavior of Students in Shopping Online and Implications in Guidance and Counseling Services in Universities
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作者：Nelvi Mitra ; Syahniar Syahniar ; Alizamar Alizamar 等
期刊名称：International Journal of Research in Counseling and Education
印刷版ISSN：2620-5750
电子版ISSN：2620-5769
出版年度：2019
卷号：3
期号：2
页码：120-124
DOI：10.24036/00132za0002
出版社：Universitas Negeri Padang
摘要：The purpose of this study wasto examine consumer consumption behavior in shopping online. It also aimed to establishthe factors promoting students desires to transact online. Importantly, the study used qualitative research methods. The results showed that consumption behaviorswere not based on needs but rather the desires, they are easily influenced by friends and follow the latest trends, discounts, or promos in the online shop. There are other additional factors with significant influence of consumption patterns. These include price, convenience, trust, availability of goods, and the promotions attractingtheirattention. Therefore, counselors should utilize information services, group guidance, and individual counseling services to regulate students behavior.
其他摘要：The purpose of this study wasto examine consumer consumption behavior in shopping online. It also aimed to establishthe factors promoting students desires to transact online. Importantly, the study used qualitative research methods. The results showed that consumption behaviorswere not based on needs but rather the desires, they are easily influenced by friends and follow the latest trends, discounts, or promos in the online shop. There are other additional factors with significant influence of consumption patterns. These include price, convenience, trust, availability of goods, and the promotions attractingtheirattention. Therefore, counselors should utilize information services, group guidance, and individual counseling services to regulate students behavior.
关键词：Consumptive Behavior; Online Shopping; Student
其他关键词：Consumptive Behavior; Online Shopping; Student