文章基本信息

标题：The New Spanish Public Service Broadcasting Model
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作者：Mercedes Medina ; Teresa Ojer-Goñi
期刊名称：Communication & Society (Formerly Comunicación y Sociedad)
电子版ISSN：2386-7876
出版年度：2010
卷号：23
期号：2
页码：329-359
DOI：10.15581/003.23.2.329-359
出版社：Universidad de Navarra
摘要：The aim of this paper is to analyse the causes and consequences of the latest reform of RTVE by tracing the history of the corporation, and to explore the impact that the changes and the abolishment of advertising have had on the company, especially on its funding, programming and content production. To carry out the study, primary sources from internal company documentation were used, as well as secondary sources such as academic papers and press reports. The primary focus of this study is economic.
关键词：RTVE; financiación; crisis; programación; reforma; gobierno; gestión económica