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标题：Information and community for mothers on the Internet: An analysis of the principal Spanish baby websites
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作者：María del Mar Rodríguez-González ; Iñigo Marauri-Castillo ; María José Cantalapiedra-González 等
期刊名称：Communication & Society (Formerly Comunicación y Sociedad)
电子版ISSN：2386-7876
出版年度：2013
卷号：26
期号：1
页码：23-47
DOI：10.15581/003.26.1.23-47
出版社：Universidad de Navarra
摘要：The four baby websites with most users in Spain (www.mibebeyyo.com, www.bebesymas.com, www.parabebes.com and www.elbebe.com) are at the centre of the present study. The sites have been analysed from the perspective of the social web, or Web 2.0, focusing on their structure and content throughout one year (from October 2010 to October 2011), as well as on their presence on Facebook and Twitter. Also, user preferences and the levels of user activity and participation were studied. The purpose was to determine how the potential of Web 2.0 is materialised in the very concrete segment of the population that is the target of the websites, mothers and mothers-to-be.---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------El análisis de las cuatro webs de bebés con mayor audiencia en España (www.mibebeyyo.com, www.bebesymas.com, www.parabebes.com y www.elbebe.com) centra la presente investigación. Se han estudiado, desde la perspectiva de la web social o web 2.0, su estructura y su contenido a lo largo de un año (de octubre de 2010 a octubre de 2011), así como su presencia en dos de las principales redes sociales: Facebook y Twitter. Se han comprobado cuáles son las preferencias, los consumos y el grado de participación y de actividad de sus usuarias. Con ello, se ha pretendido conocer de qué modo se materializan las posibilidades de la web 2.0 en un sector muy concreto de la población, el de las madres o futuras madres, público objetivo de las páginas estudiadas.
其他摘要：The four baby websites with most users in Spain (www.mibebeyyo.com, www.bebesymas.com, www.parabebes.com and www.elbebe.com) are at the centre of the present study. The sites have been analysed from the perspective of the social web, or Web 2.0, focusing on their structure and content throughout one year (from October 2010 to October 2011), as well as on their presence on Facebook and Twitter. Also, user preferences and the levels of user activity and participation were studied. The purpose was to determine how the potential of Web 2.0 is materialised in the very concrete segment of the population that is the target of the websites, mothers and mothers-to-be.
关键词：Mothers; babies; Internet; Web 2.0; social networking
其他关键词：Mothers;babies;Internet;Web 2.0;social networking