文章基本信息

标题：The impact of SMS messages on young people’s participation in recycling campaigns
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作者：Pilar Buil-Cosiales ; Olga Roger-Loppacher ; Frederic Marimon 等
期刊名称：Communication & Society (Formerly Comunicación y Sociedad)
电子版ISSN：2386-7876
出版年度：2014
卷号：27
期号：1
页码：161-182
DOI：10.15581/003.27.1.161-182
出版社：Universidad de Navarra
摘要：Waste has become a real problem in developed countries; in Spain, municipal waste generated is higher than the European average. To encourage real change in citizens’ behaviour in order to achieve a more environmentally friendly society is essential for real sustainable development. The aim of this article is to investigate the effectiveness of workshops and text messages in promoting aluminum recycling among adolescents through quantitative and qualitative investigations, specifically focus groups and questionnaires to young people between 14 and 18 years old. The conclusions of this study provide elements of information that are of interest of those involved in the management of environmental information, and particularly in the designing of communication campaigns to promote recycling among young people more effectively.
关键词：Mobile messages; cell phone; mobile Communication; teenagers; environmental communication; mobile application