文章基本信息

标题：Pengaruh Bauran Pemasaran Jasa Dan Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Muhammadiyah Sumatera Utara
本地全文：下载
作者：Dedek Kurniawan Gultom ; Paham Ginting ; Beby KF Sembiring 等
期刊名称：Jurnal Ilmiah Manajemen dan Bisnis
印刷版ISSN：1693-7619
电子版ISSN：2580-4170
出版年度：2014
卷号：14
期号：01
页码：21-33
DOI：10.30596/jimb.v14i01.113
出版社：Universitas Muhammadiyah Sumatera Utara
摘要：The objective of the research was to find out and to analyze to what extent the influence of service marketing mix and service quality on students’ satisfaction in Management Study Program, Faculty of Economics, UMSU. The type of the research was an explanatory study. The result of the research showed that service marketing mix which consisted of product, location, process, people, physical evidence, and service quality which consisted of direct evidence, reliability, response, security, and empathy simultaneously had positive influence on students’ satisfaction, while the cost for education had negative influence.
关键词：service marketing mix; service quality; students’ satisfaction
其他关键词：Manajemen