文章基本信息

标题：PERAN DAN POSISI PUBLIC RELATIONS DALAM HOSPITALITY INDUSTRY
本地全文：下载
作者：Tandiyo Pradekso ; Yanuar Luqman ; Taufik Suprihatini 等
期刊名称：Jurnal Ilmu Sosial
印刷版ISSN：1411-8254
电子版ISSN：2548-4893
出版年度：2013
卷号：12
期号：2
页码：30-39
DOI：10.14710/jis.12.2.2013.30-39
摘要：The role of public relations in hospitality industry had been significantly increasing along with the rapid growth of the industry. A study of the issue in 2 respective hospitals and a hotel indicates that each had set a different level of position within the management. Regardless to the type of the organization, public relations with the higher level of position had a better access to resources and decision making, which consecutively put them as expert prescriber. Converssely, a stumpy management value had dispose public relations as a merely communication techni cian. Organizational culture and communication climate were considered as determinants to how the management perceives public relations.
关键词：public relations; hospitality industry