文章基本信息

标题：Modal Sosial dan Human Capital Sebagai Alat Untuk Meningkatkan Kinerja Pemasaran
本地全文：下载
作者：Eviatiwi Kusumaningtyas Sugiyanto ; Mira Meilia Marka
期刊名称：Jurnal Manajemen Dan Kewirausahaan
印刷版ISSN：2301-9093
电子版ISSN：2540-8259
出版年度：2017
卷号：5
期号：2
页码：36-42
DOI：10.26905/jmdk.v5i2.1642
摘要：The aim of this research are to analyze how human capital and marketing performance can be improved through social capital, both internally and externally Quota sampling method are used to seeing the responses of 140 Batik SME’s in Semarang related research quetions. This research used Structural Equation Model (SEM) under Amos 22.0 program as analysis tools. This research indicated that 1) internal social capital positively effect on human capital, 2) external social capital positively effect on human capital, 3) external social capital has no effect on marketing performance, 4) internal social capital positively effect on marketing performance, and 5) human capital positively effect on marketing performance.
其他摘要：The aim of this research are to analyze how human capital and marketing performance can be improved through social capital, both internally and externally Quota sampling method are used to seeing the responses of 140 Batik SME’s in Semarang related research quetions. This research used Structural Equation Model (SEM) under Amos 22.0 program as analysis tools. This research indicated that 1) internal social capital positively effect on human capital, 2) external social capital positively effect on human capital, 3) external social capital has no effect on marketing performance, 4) internal social capital positively effect on marketing performance, and 5) human capital positively effect on marketing performance https://doi.org/10.26905/jmdk.v5i2.1642
关键词：Internal & external Social Capital; Human Capital; Marketing Performance
其他关键词：Internal & external Social Capital; Human Capital; Marketing Performance